Employee Engagement Approach - Conventional or Unconventional?

What do we understand by the term "Employee Engagement"? Does this really work? Does it help in motivating your workforce? Or connecting employees with company's goals? Do really employees give a fig about company's goal?

Well... I think the toughest and most important challenge you face as an entrepreneur, especially now a days is connecting the workforce with your company's goal. People who work for the company build the stakeholder value. A CEO, HR or Finance alone can't do it. It's the collective efforts of the employees build the stakeholder value of a company. But if they are not connected or engaged, they would not be an active part of your company's goal.

Isn't it, employers are more focused on productivity? Yes. And Employee Engagement influence Productivity. People who are being valued, recognised and involved at work are more likely to be engaged and productive in turn. But How to engage them? 

Companies are failing in engaging their employees since they follow a conventional approach. What they forget to do is to consider their work life balance. Do these companies really bother about the life their employees live after their work or what are their personal interests are? The answer is..No. They don't. Look around yourself. The work pressure is all around among the environment. The environment which is demanding and expecting you to be a top performer. In this scenario, why do employees have to be engaged in company's goal, when they have their own goals to achieve? That's where the failure lies for employee engagement.

Companies succeeding  now a days  are following the unconventional approach to engage their employees. They are wanting their employees to master skills which are not only useful to their work. They sponsor for the skills employees are interested in outside their work. A Company which is trying to connect to employees' personal goals, can expect it's people to be connected to it's Goal. 

The simple and easiest way to engage your staff is to look after them. And they will look after everything else.